Should You Invest in Organic or Paid Traffic for Your Business?
The internet is a prominent place. It's so big that you can't rely on organic search results to bring people to your website. You need to ensure you get more traffic from sites like Facebook, Twitter and Instagram.
But where do you start? Organic SEO vs PPC (Pay Per Click).
Let's take a look at the pros and cons of each one so that we can decide what works best for your business.
Organic SEO (Search Engine Optimisation
Organic SEO (Search Engine Optimisation) is increasing traffic to your website through organic (non-paid) search results. It's also known as "natural" or "earned" traffic because it comes from Google and other search engines rather than paid advertisements.
While organic SEO can be a long-term strategy that requires patience, dedication and consistency, it's not necessarily a short-term solution for businesses looking for quick fixes in their marketing budgets.
Paid SEO
Paid search engine optimisation (SEO) uses paid advertising to drive more traffic to your website. The most common way to do this is through Google AdWords, but other options exist. 
The benefit of paid SEO is that it allows you to reach customers who may not have heard of your business yet, but are interested in what you offer and would be willing to buy from you if they knew about it.
The downside? Well, if done wrong or at too high a cost per click (CPC), paid search can quickly become very expensive! To avoid getting stuck with a costly bill when all is said and done at the end of the month.
Organic SEO vs Paid SEO
Organic search engine optimisation (SEO) is free, and it can take a long time to get results, but it's suitable for building your brand awareness. Paid search engine marketing (SEM), on the other hand, costs money and can get you leads quickly--but only if you know what you're doing.
Organic SEO vs PPC (Pay Per Click)
Paid traffic is a great way to get many visitors quickly. It's also the most expensive option, which makes it better suited for short-term promotions and testing new products or services. PPC (Pay Per Click) ads are placed on Google, Facebook, Bing and other search engines where they appear alongside organic listings in search results pages. 
The benefit of PPC is that you can target people who are already looking for what you offer--and, as such, convert them into customers at a much higher rate than with organic SEO alone.
But because these ads cost money each time someone clicks on them and visits your site, this strategy only works if those clicks convert into sales or leads at an acceptable rate. 
The rate of conversion needs to cover all costs associated with purchasing those leads/sales from third parties who specialise in selling them directly instead of relying solely upon free traffic from search engines like Bing/Yahoo!
How to Choose the Right Marketing Method for You and Your Business?
Choosing the correct marketing method for your business is a complicated decision. It depends on the following:
1. Your company, including its goals and audience.
2. Your budget. Can you afford paid traffic? How much can you spend on organic?
3. The competition in your industry--how many people are doing what kind of content, and how well do they do it?
Organic traffic is a good fit for specific businesses and paid traffic for others, but you should never ignore the importance of both. Organic traffic is free but less targeted; paid traffic is more expensive but more targeted. Organic traffic is more reliable than paid; paid traffic is more immediate than organic. Organic has sustainability, while paid marketing has scalability--it all depends on what matters most to your business!
As you can see, organic and paid traffic are two different beasts. It's important to note that both have their benefits and if you're running a business that doesn't fit into either category well, then it may be time to reconsider your model.
We hope this article has helped you understand the differences between organic and paid traffic and when each is most appropriate for your business. While many other factors to consider (such as budget), this guide should give you a better sense of how each method works and whether it might be right for your business.
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