What are the Content Creation services offered by Sensorpix Digital Content?
1 Photography, Drone Photography/ Videography and Post-processing
2 Blog Writing/ Articles/ Website Pages/ Company Bios/ Email Copy
3 Editing & Proofreading
4 Online Research
What are the SEO services offered by Sensorpix Digital Content?
1 Search Engine Optimisation (SEO) - Optimising your website through SEO content to increase organic (free) traffic leading to conversions and sales. We provide both On-page and technical SEO services.
2 Keyword research - Perform in-depth keyword research relative to your industry with an aim to maximise your website ranking potential and get ahead of your online business competitors.
3 SEO copywriting - On-page SEO content writing to maximise SEO opportunities for search engine indexing while also creating copy that will add value to your customer's reading experience based on the EAT principles (E-expertise, A-authority & T-trustworthiness).
What is SEO?
SEO is a long-term goal to grow your website’s online traffic (free) organically. Search Engine Optimisation (SEO) is an online marketing practice that considers the best strategies to boost your website’s presence in the search engine rankings page (SERP), such as those provided by Google or Microsoft’s Bing search engines. Through the strategic use of industry-related keywords and other SEO tools and strategies within your website’s on-page text, your website’s visibility can be promoted to the relevant search query.
What is a search query?
A search query is the keywords or phrases that a user types into the search engine when looking for an answer to a particular question they have in mind. The query is referred to as user intent. Naturally, these questions are usually associated with solving a problem. SEO intends to answer that particular question by providing the most relevant information to that query.
How can Sensorpix Digital help my brand with SEO?
When creating content for your brand, we use the EAT principle - Expert, Authoritative, and Trustworthy content. Content created with EAT principles in mind will, over time, deliver traffic to your website. Sensorpix Digital will create reader-friendly content indexed favourably by search engines, and over a period, you should start to see results in your marketing investment into SEO.
How long does it take to see results with SEO?
SEO is a medium to long-term investment in your online marketing. While SEO is a more affordable option to pay-per-click (PPC) advertising (e.g. Google Ads), it is not a precise science and may take some trial and error to find what works best for your website. Search engines often alter and update their algorithms, which may affect your SEO strategy. You should expect results within six months, but a 12-month or longer campaign is strongly recommended for the best results.
What is included in an SEO package?
1 Audit
Every reputable business will include an initial evaluation in their SEO package since, without one, they cannot give you a plan that will work for your business. Although the structures of the packages must be identical, strategies are not a one-size-fits-all kind of thing; thus, more specialised solutions may be required.
The agency will learn about your business and objectives during the evaluation. They will also look at your present website to see where things need to be altered or enhanced for the applied SEO to be effective.
2 Keyword research
SEO will only be effective if your website contains the appropriate keywords. Furthermore, the SEO company must conduct extensive studies to locate these keywords. It takes much work to conduct keyword research, which includes using research tools, Google Analytics, investigating what other businesses are doing, interviewing consumers, and looking into the language and terms people use on social media to search for goods and services.
Although it is rare for keywords to change from one month to the next during an SEO campaign, it is always possible that new keywords will emerge and subsequently be added.
3 Link Building
Another crucial component of the SEO package is listing your website on multiple platforms and creating links to other websites. Link building is labour-intensive and requires extensive research to ensure that only high-quality links are created. Backlinks help enhance the calibre of the website, confirming the site's reputation on Google. In essence, link building will raise the site's position in search engine results and increase its visibility.
Examining the website's existing link profile (links the site already has), looking at the links that a competitor website has, submitting your website to places where the content could be linked to, using social media, and creating content expressly with the intention of building links are all crucial components of link building.
4 SEO Copywriting and content optimisation
Producing excellent SEO content is essential to your SEO effort. A content optimisation strategy applies if your website is already full of material. The process of optimising content involves including keywords and links in the material. This optimisation will include the package and an audit of the site's current content to determine the best course of action. We can most effectively assist you if your website is brand-new and needs content proliferation.
5 Site Optimisation
Site optimisation involves adding titles and meta information, speeding up page loading, and resolving technical faults. It is a more technical and less apparent aspect of SEO work. If necessary, it can also involve altering the names and sizes of the images.
6 Reporting
The best approach to make sure you can visually track the progress of your campaign is to report, even though it has no impact on the optimisation of your website. SEO agencies generate reports depending on the position of your keywords, the type of organic traffic that is coming to your website, and the number of backlinks that are being created. Links to these blogs can be included in the report if the company also provides the option of monthly blogging, which is an excellent SEO technique but isn't often included in a basic subscription.
Please do contact us should you wish to discuss our content creation & SEO services further.